March 8th - 10th, 2021 | Diving into the Luxury Events Industry
GRLA had the pleasure of hosting three immensely successful leaders in the luxury events industry, celebrity fashion stylist Micaela Erlanger, CEO and co-founder of FLOWERBOX Whitney Bromberg Hawkings, and renowned luxury event planner Mindy Weiss, for a speaker series from Monday, March 8th to Wednesday, March 1th 2021.
The first speaker for the series was Micaela Erlanger. Known for having chosen actress Lupita Nyong’o’s sky blue Prada gown for the Oscars in 2014, Micaela is one of the best stylists in the world. From the Academy Awards to the cover of Vogue, Micaela has styled celebrities for countless occasions. She shared her work dynamic and vision, emphasizing the importance of building long lasting relationships and trust with clients and designers. She also discussed how she tackles the challenges on the job, by sharing a story where one of her clients had forgotten their suitcase back in their home country but Micalea was able to open the Givenchy store in the middle of the night, in a foreign country, in order to be able to dress her client. Lastly, she spoke about the growing importance of sustainability in the fashion industry and how it is becoming less of a taboo, with celebrities such as Cate Blanchett leading the movement by repeating her outfits.
Watch a recording of the event here.
Board Photo with Micaela Erlanger
Our second speaker for the series, Whitney Bromberg, shared with us her career path and how she founded FLOWERBX, a luxe online floral delivery service. She discussed how she worked for Tom Ford for 19 years, first as his personal assistant at Gucci, to then leading the communications department for his brand. Whitney then spoke about how she was inspired to launch FLOWERBX: she realized she could order everything online but flowers. She also talked about some of the difficulties she has faced being a female entrepreneur, and gave our audience great tips and advice. Whitney also provided insight into the trends and the growth opportunities she expects in the flower industry. Lastly, she shared FLOWERBX’s next objectives, such as the company’s potential future expansion in the U.S., Asia, and the Middle East.
Watch a recording of event here.
Our third and final speaker, Mindy Weiss, discussed her work as a high-end luxury event planner based in Los Angeles. She recounted the essence of her work - bringing her clients’ ideas to life. Throughout the conversation, she explained how she manages to achieve this, emphasizing the importance of fostering strong client relationships. From Stormi World to the Bieber wedding, Mindy shared insights into a few of Hollywood’s most famous events that she has planned. Being the go-to party planner for all of the Kardashian family, she spoke about parties she has organized for them, such as their renowned Christmas party and Kris Jenner’s Great Gatsby themed event. Moreover, Mindy talked about how she balances work and life, mentioning how her children always come first. Lastly, she shared precious advice to anyone aspiring to break into her industry as well as the secrets of what it is like being a Mindy Weiss intern!
Watch a recording of the event here.
